And on this episode of How to Get Away with Becoming President in America, we find out who will become the President-Elect of the United States. We know it’s no secret that this 2016 Presidential Race has been nothing short of a popular reality TV show. Featuring characters from every walk of life, and scenes that even the most imaginative writer or producer could have brought to our television screens. However, for me, I was consumed more and almost totally unrelated perspective: DATA. Beginning in 2012, BIG DATA Politics became an extremely useful tool in how to strategically campaign, develop ads, and gather information about and from voters, and down to understanding what demographic was ‘swaying’ in their direction. Moreover, the Obama campaign was one of the first to leverage social media issuing politics into the Digital Era. What does this mean really?
Over the past few years, our economic system has experienced what has been coined as “Digital Disruption.” I personally define it as the inevitable interruption of a Business, Process, or Industry by a more robust, more affordable, and more easily accessible Business or Business Practice. Quite honestly, it’s a rapidly growing phenomenon, and even more difficult to explain to Business or Technology experts.
So as I was dreaming about what kind of ERP or Cloud Platform CNN was using for it’s predictive analytics, I had an idea that fell into my lap about using the recent 2016 election to explain the Digital Disruption Phenomena. It’s quite simple actually, and below I’ll explain with 6 main players.
Scene 1: “The As-Is”
An honest look in the mirror……
- The Obama Administration – President Barack Obama and his administration (inclusive of congress and supreme justice) are the base in this Digital equation. They represent the status quo and ‘the way things are.’ Most people are generally happy with their jobs, and things are going along as they always have. From delivering new IT solutions, to navigating performance achievement there’s a clear answer and process for everything and everyone knows their role. However, there are obvious experts in the strong areas, filibusters and apathy in the weak areas, and an aging worker population. Despite the overall success a change is swiftly coming.
- The ‘Polls’ – The polls represent the on premise existing practice and solutions. They are what everyone relies on to benchmark how well or how poor the organization is doing. In existence since anyone can remember, the solution is well known and though people complain about the accuracy, most are accustomed and will accept the margin of errors they encounter each and every day.
- Hard Red/Hard Blue States – These are the people within the organization that not interested in any type of significant change. They’ve been rewarded promptly and largely. These seasoned professionals tend not to sway too far from the core beliefs of the majority and take pride in their loyalty to what made this organization so great. They can recite for you the company’s core values on request. Unfortunately, these are also the people that complain about training, and haven’t acquired a new skill in ages. This is likely the majority of your organization.
- Battleground States – These bright and brilliant individuals are the ones you just never know how to gauge or predict. Normally the younger and minority in the room, they are hungry for immediate change, but can’t quite convince the electorate to go one way or another. This part of the organization is suffering the most from the external existence of Digital Disruption. They are actively engaged in numerous digital outlets, have colleagues working in the various industries taking advantage, and are constantly causing friction in agreeing on a meeting.
Scene 2: “The To-Be”
A decision between two evils…
Hillary Clinton & Campaign – Represents the continuance of the ‘good ole days’. Although new face, and new ideas at the high level things won’t change much. Upgrades to the current system with just a few new features. There is a loud majority that are content with things continuing to steadily progress without a lot of drastic change. Though a new leader may come into play with the campaign, people are supportive as they believe things won’t be shifted much and prefer to keep their day job. These individuals in the organization represent new promotes, or even outside experienced hires that don’t seek to shake up the organization but more so assimilate adapt and settle in.
Donald Trump & Campaign – Represents Digital Disruption in every sense of the word. Despite all the knowledge, all the technology, all the human capital the change is coming whether you like it or not. This introduces fear to some, and excitement for others. No real person is a true ‘expert’ on how to handle this change, and how to plan for it. As much as we try to forecast, analyze, and criticize the alternative method to a new digital business, it’s literally unpredictable.
Scene 3: So Now What?
Dealing with the reality of Digital Disruption…
Now the recent election probably sparks totally different feelings, emotions, and questions than what’s been summarized above, but I figured I’d juxtapose the two to ease the discussion. Despite which area of the aforementioned scenes that you may fall into there’s no escaping the rapid technology advancement that has come with Digital Business. People are generating unimaginable amounts of data via a host of devices, and in this information age to not properly collect, structure, analyze, and provide business that cater to the insights would be irresponsible and a sure way to become victim of the disruption. This new wave of technology and business will require us to think even more so out of the box than ever before. Customizing user experience at every level of interaction is requiring that whole organizations focus more on the digital realities than their own core values. Digital is the business of the future. Your company just needs to identify how it’s going to uniquely take advantage and keep up with the exponential growth. There’s no getting ready for it, the Digital Age is here!
With Passion, Purpose, and Pride,
Trent J ACEO